There are many little things that can be drains to your traffic. These little things can also make you lose a lot of potential visitors. Believe me, if you put together all those little things, they turn to something really huge. If you take into account all the traffic you lose because of them, you'll see how much more traffic you should have been having by now.

Like I said, there are many "little" things that really matter but here we'll talk about an often overlooked thing in domain name choice and registration.

Your domain name is usually the first impression people get about your business. This is what people see before they click to your site. It's the impression they get that will help them determine whether you have what they want or not.

Some ideas
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Your domain should contain your unique selling proposition, it should contain your site's primary keyword and it should be as short as possible but as long as necessary.

If you've got all those right, then you need to get another thing right...

Make sure you make it easy to read. Which is easier...

Information
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If you already have a site that you started with a clustered domain name, here's what you can do...

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Capitalize the first word every time you write about your site anywhere. It will make it a lot easier for people to get your name into their memories. A lot of traffic (repeat visits) come from domain names that are typed in directly into the address bar.

You can even take this to another level by making the letters you capitalize bold.

Make sure you're not losing traffic because people muddle up your name.

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